AP Schools encourages School Breakfast Participation with program inspired by famous 1985 Movie

Donaldsonville, La. — During the month of October, Ascension Public Schools will be encouraging students to eat breakfast at school with a fun campaign inspired by the 1985 movie, The Breakfast Club. Posters, flyers, social media posts, and parent messages are just some of the ways the school district will strive to increase breakfast participation.

“Research shows that skipping breakfast and experiencing hunger can impair a student’s ability to learn,” said Ascension Public Schools Superintendent David Alexander. “Grabbing a nutritious meal at the start of the day is easy in our school cafeterias. We hope this campaign will capture the attention of both students and their parents.”

breakfast club posterAccording to the Food Research & Action Center, participation in school breakfast programs have the following benefits to learning:

  • Eating breakfast, including at school, helps improve student academic performance and behavior;
  • School breakfast decreases the risk of food insecurity; and
  • School breakfast can improve children’s dietary intake and protect against obesity and other negative health outcomes.

Last year, Ascension Public Schools participated in a program sponsored by Louisiana Dairy MAX and the New Orleans Saints, along with the Louisiana Department of Education and the Office of the Governor to increase breakfast participation in schools. It is the local version of a program launched by the National Dairy Council in collaboration with the NFL, called “Fuel Up to Play 60.” St. Amant Middle School won the regional contest and received a Saints themed pep rally with guests Cam Jordan and Sir Saint.

“Our school cafeterias offer a variety of breakfast foods from sausage biscuits to pancakes, muffins, breakfast pizzas and cinnamon rolls. Of course, that is paired with milk and juice choices. We strive to prepare obviously delicious, yet secretly nutritious, meals for our 23,000 students,” said Supervisor of Child Nutrition Leuna Johnson.

Students from all four high schools participated in the development of the campaign: Donaldsonville High senior Kevin Singleton, Dutchtown High senior Courtney Hughes, Dutchtown High and Early College Option senior Joshua Law, East Ascension High senior Emma Cockrum, and St. Amant High junior Mason Pearson. The campaign photo shoot took place at Donaldsonville High School.

More information about the national “Fuel Up to Play 60” initiative can be found at https://www.fueluptoplay60.com/. For more information about Ascension Public Schools, visit www.apsb.org.